From a focused strategy call to full market-entry planning and field execution, National Foodservice Sales offers practical support based on your company’s stage, needs, and growth objectives.
The evaluation helps NFS understand your product, pricing, margins, manufacturing capacity, distribution readiness, sales resources, and market priorities.
Complete the evaluation before your Strategy Call and receive a $100 credit toward a qualifying follow-on engagement booked within 30 days.
Focused 60-minute consultation with Herb Miller for brands seeking clear direction.
Includes review of your Foodservice Readiness Evaluation, discussion of product and channel fit, answers to key questions, and a brief follow-up email.
A documented review of your product, packaging, channels, pricing, and margin readiness.
Includes identification of major gaps, written recommendations, and a 45-minute findings call.
Typical delivery is within two weeks after receiving all required information.
Broker research, recruitment, and onboarding support for defined foodservice markets.
Includes territory planning, candidate identification, interviews, compensation guidance, agreement review, onboarding strategy, and initial account-transfer planning.
Multi-region and national assignments are quoted separately.
A 30-day strategy engagement that delivers a complete foodservice market-entry plan and 90-day execution roadmap.
Includes readiness, pricing, channel, geographic, distributor, broker, target-customer, and sales-material strategy.
Strategy only. Fieldwork and direct sales execution are not included.
A 90-day strategy-and-execution engagement for brands that need NFS actively working in the market.
Includes the Blueprint, weekly execution meetings, broker and distributor development, priority-account targeting, selected customer meetings, fieldwork, pipeline support, and reporting.
Travel and outside costs are extra.
Ongoing foodservice leadership for brands not ready to hire a full-time executive.
May include sales strategy, pipeline management, broker and distributor oversight, pricing guidance, customer meetings, and executive reporting.
Typical engagements require a three- to six-month commitment.
Direct market support for distributor meetings, broker meetings, operator calls, presentations, trade events, and market tours.
Includes planning, meeting preparation, in-market participation, findings, and follow-up recommendations.
Travel and related expenses are separate.
Selective sales representation for qualified products, territories, and defined opportunities.
Typical commissions range from 5% for established accounts to 8%–10% for difficult startup assignments.
Some engagements require a monthly advance. Final terms are defined in a written agreement.
NFS gets your brand into targeted foodservice shows through a shared booth model. Includes planning, booth support, buyer engagement, lead capture, and post-show review. Typical pricing is $1,200 per show day, plus setup and evaluation days. Examples: NACUFS, SNA ANC, NRA, FEN/CEN, and regional foodservice events.