Pioneered distribution with all National Foodservice Distribution companies
Established item numbers and sales with every National Regional Broadline Distribution Companies to include Sysco, US Foods, FSA, PFG, Gordon Food Service, Gold Star, Labatt’s, and multiple local independent distribution companies.
Proven system of customer interest documentation, DSR engagement, Procurement activation
Consultant
New Item Launch
New Item Launch
Develop closing tools and document customer interest
Develop pricing and program strategies
Research comparable item industry pricing
Conduct a complete Foodservice Product Application Analysis
Develop and execute key product and market strategies by day part and customer size. Develop systems to track and measure progress weekly
K-12 School Specialist
Contracted VP Foodservice Sales
Contracted VP Foodservice Sales
Experience with establishing USDA Child Nutrition (CN) labels on multiple products to include an entirely new product category with the USDA.
Established sales with the largest school systems in the country.
Worked closely with the USDA to gain plant approval, commodity program introductions, EPDS and necessary labeling guidelines.
Experience Gaining Interest with Key Co-Op, GPO, ESC, and LLO’s to drive distribution sales.
Positioned products to earn the coveted "Secret Shopper" award at the School Nutrition Association's Annual National Convention.
Manages both commodity and commercial product sales for the K12 Channel. Responsible for school bids commodity diversions.
Contracted VP Foodservice Sales
Contracted VP Foodservice Sales
Contracted VP Foodservice Sales
Embed within your organization as a VP of Sales
Established nationwide Dot Foods re-distribution.
Author sustainable and consistent pricing and program infrastructure.
Developed Pricing, Packaging, and Labeling for product categories that had no presence in the foodservice channel.
Develop a strong broker/sales agency network across the United States that fits your product category.
Responsible for establishing, managing, training, and coaching all sales/broker personnel
Deliver key sales objectives through deliberate and collaborative planning with both
external and internal business partners to help deliver long term, sustainable
growth
Oversee execution of distribution strategy and provide category leadership in key
platforms.
Develop major customer contacts, internal/external reporting and
internal process flow for all new and/or existing accounts.
Prepares and manages budgets for profit and loss to achieve sales
projection, gross margins, objectives and cost of operation to ensure company
goals.
Analyze complex business data and situations and develops a range of solutions and recommendations
Manage trade budgets and investments to maximize sales and profits
Negotiate complex customer contracts
Effectively manage sales forecast accuracy and maintain volume to gross margin targets by category.
Demonstrate effective verbal and written communications and deliver professional
presentations.
Collaborate effectively with all key stakeholders and build a culture of strong teamwork
Understands the dynamics and trends within the industry that your customers and your company participate. Utilizes that knowledge to the benefit of your customers and company.